The Landmark Group, Dubai
The Landmark Group with a turnover in excess of US$2.5bn is one of the largest retail conglomerates in the Middle East. With over 900 outlets and various brands, the Group has a presence in fashion wear, clothing, and garments; kids wear, toys, and baby needs; home furniture and furnishings; cosmetics, accessories, and lifestyle products; and footwear, leather, and accessories.
Business Need
Established in the retail sector, the Group further diversified into leisure, food, hotels and electronics. Over the years, it has built on its strengths in infrastructure, logistics and distribution to support its retail operations and other businesses across 15 countries. The key to their success was in the retail experience they promised and provided to their customers. The Group was also steadily expanding their presence in new markets by building new brands and roping in franchise brands.
The tremendous growth of the Landmark Group created a need to evolve their online corporate image to reflect this success. Their audience being diverse, their website had to satisfy a multi-faceted purpose of information for the generic users, media and career seekers . The website also had to showcase their colourful umbrella of brands and enable access to these brands through retail stores right down to their locations.
Online Solution
We developed the website to allow users to engage with the Landmark Group’s achievements as the modern corporate it aspires to be.
Brand experience
The central focus when introducing each of their 23 brands was on the experience it offers, accompanied with a striking visual of the retail space they occupy.
